Content can be created for many purposes: to entertain, to inform, to persuade, or to simply express oneself. The necessary ingredients for content depend on the type and purpose of the content. For example, a how-to video needs clear instructions and visual aids, whereas a fiction story needs well-developed characters and an interesting plot.
Some types of content may require nothing more than an idea, such as a listicle or a short blog post. Others may need days or even weeks of planning and execution, such as an investigative news article or a multi-part series. No matter what the project, there are some basic steps that all content creators can follow to create successful pieces.
1) Identify the audience: Who will be reading/watching/listening to this content? What are their needs/wants/interests? Catering the content to a specific audience will make it more likely that they will engage with it.
2) Develop a topic: Once you know who your audience is, you can brainstorm ideas for topics that would be relevant and interesting to them. If you’re having trouble coming up with ideas, try thinking about current events or trends that your audience might be interested in learning more about.
Facebook: Videos and curated content
It’s no secret that Facebook is one of the hottest social networking platforms on the Internet today. With over 1.5 billion active users, it’s a powerful tool for connecting with friends, family, and even customers or clients. And while the site has traditionally been known as a place to share text-based status updates and photos, recent years have seen a shift toward video content.
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Indeed, according to data from SocialBakers, videos now account for more than 50% of all content shared on Facebook. That’s an impressive statistic, and it’s likely due in part to the fact that Facebook gives preferential treatment to video content in its News Feed algorithm. Simply put, if you want your content seen by as many people as possible on Facebook, you need to be creating videos.
Of course, not just any old video will do; your videos need to be interesting and engaging if you want people to watch them all the way through. Curating compelling video content can be a challenge, but it’s well worth the effort; after all, according to Cisco Systems Inc., online video traffic will make up 82% of all global Internet traffic by 2021. That means there’s huge potential reach for businesses and individuals who are able to produce quality videos that resonates with their target audience.
If you’re not sure where to start when it comes to curating engaging video content for Facebook, don’t worry; we’re here to help. In this article, we’ll give you some tips and ideas for creating compelling videos that will get people talking (and clicking!).
Instagram: High-res photos, quotes, Stories
Instagram is all about sharing high-res photos, quotes and stories. And while you can certainly find some stunning images and moving stories on the platform, what really sets it apart is its ability to let you share your own content in a way that feels natural and organic.
Regarding sharing photos on Instagram, it’s all about quality over quantity. A single high-res photo can often say more than a thousand words, so make sure that the images you’re sharing are clear and engaging. Quotes are also a great way to add some personality to your feed, and there are plenty of ways to find them – whether you’re scouring the internet or creating your own.
And then there are Stories. Instagram Stories are short, ephemeral video clips that disappear after 24 hours – but they’re also one of the most powerful tools in the platform’s arsenal. Why? Because they offer a behind-the-scenes look at your life that feels raw and real. They offer a glimpse into who you are as a person, and they’re an incredibly effective way to connect with your followers on a personal level.
Twitter: News, blog posts, and GIFs
Twitter is a social networking platform that allows users to share short 140-character messages, called “tweets.” Twitter is a great place to find news, blog posts, and GIFs.
Twitter was founded in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The site launched in July 2006. Twitter quickly became popular, with celebrities and politicians joining the platform. In 2007, Twitter was ranked the seventh most popular social networking site in the world.
Twitter is a great place to find breaking news. Many news organizations have Twitter accounts that share links to their latest stories. Twitter is also a great way to follow your favorite bloggers and websites. Many bloggers post links to their latest articles on Twitter. And if you’re looking for a good laugh, you can find plenty of funny GIFs on Twitter.
LinkedIn: Jobs, company news, and professional content
LinkedIn is a social networking site for professionals. It has over 400 million members in over 200 countries and territories. LinkedIn allows users to create a profile, connect with other professionals, and find jobs.
LinkedIn Jobs
Finding a job is one of the main reasons people use LinkedIn. You can search for jobs by keyword, location, or company. LinkedIn also has a Jobs section that lets you browse open positions at companies that interest you. To get the most out of LinkedIn’s job search features, you should have a complete profile with an up-to-date resume.
LinkedIn Company News
LinkedIn is also a great way to stay up-to-date on news about companies you’re interested in. Many companies post news and announcements on their LinkedIn pages. You can also follow specific companies to get their updates in your feed. Following companies is a great way to learn more about them and see if they might be a good fit for you professionally. In some cases, you might even be able to start connecting with employees of those companies through LinkedIn before applying for a job there! This could give you an inside edge during the application process.
Pinterest: Infographics and step-by-step photo guides
If you’re looking to make your content more engaging and visually appealing, consider using infographics and step-by-step photo guides. These types of content are extremely popular on Pinterest, and can help you communicate complex information in a way that is easy for your audience to understand.
To create an infographic, start by coming up with a topic that you want to illustrate. Once you have your topic, start gathering data and statistics that you can use to support your points. Once you have all of your information, it’s time to start designing your infographic. There are a number of online tools that can help you with this process, or you can hire a designer to do it for you.
Once your infographic is complete, be sure to share it on social media and other websites where your target audience is likely to see it. You can also embed it on your own website or blog for further exposure.
Step-by-step photo guides are another great way to make complex topics more accessible for readers. These types of guides break down a process or task into manageable steps, complete with accompanying photos so readers can follow along easily. As with infographics, there are plenty of online tools available to help you create photo guides (or you can hire a designer if DIY isn’t your thing).