It’s no secret that Instagram is one of the most popular social media platforms out there. With over 1 billion monthly active users, it’s a great way to connect with friends and family, share photos and videos, and even build a following for your personal brand or business.
However, growing an Instagram following isn’t always easy. In fact, it can be quite challenging, especially if you’re starting from scratch. And once you’ve built up a decent sized following, it’s important to keep track of your number of followers so you can ensure that your account is growing at a healthy rate.
Unfortunately, there may come a time when you notice that your follower count is decreasing. This can be discouraging and frustrating, especially if you’ve put in a lot of work to grow your account. But don’t worry – there are several possible explanations for why this might be happening and there are also some things you can do to fix the situation.
The first thing to understand is that Instagram (like all social media platforms) is constantly changing and evolving. What works today might not work tomorrow, so it’s important to stay on top of the latest trends and algorithm updates. Additionally, the competition on Instagram is stiff – there are millions of other users.
THE FOLLOW UNFOLLOW GAME. There are thousands of people out there playing the follow unfollow game
The follow/unfollow game is a popular way for people to gain followers on Instagram. The idea is simple: follow a bunch of people, and then unfollow those who don’t follow you back.
There are a few different ways to go about playing the game. Some people use automated tools that will automatically follow and unfollow hundreds or even thousands of people at a time. Others do it manually, following and unfollowing individual users one by one.
The goal of the game is to end up with more followers than you started with. And while it may seem like an easy way to gain followers, there are some drawbacks.
For one, it’s considered rude to play the follow/unfollow game. People who are constantly being followed and then unfollowed will eventually catch on, and they may decide to block you or report you as spam. Additionally, if you’re following too many people at once, your account could get flagged by Instagram and you could be temporarily banned from the platform.
So why do people still play the follow/unfollow game? For some, it’s simply a numbers game – the more followers they have, the better. Others see it as a way to quickly build up a large following that they can then use to promote their own products or services. And still others just enjoy watching their follower count go up!
“It’s not about the number of followers you have, it’s about the quality of your content.” -Unknown
YOU’RE OVER-SELLING OR BEING TOO PROMOTIONAL
If you’re noticing a decrease in your Instagram followers, it could be because you’re over-selling or being too promotional. This can be a turn-off for potential followers, and can cause them to unfollow you. Instead, focus on providing value and creating content that is interesting and engaging. This will help you attract more followers and keep them engaged.
YOUR POSTING SCHEDULE IS WACKY!

Think about when your followers are most active on Instagram, and try to post during those times. If you’re not sure when that is, experiment a bit and see what gets the most engagement. Once you’ve figured out the best time to post, stick to it as much as possible. Posting regularly at the same time will help your followers know when to expect new content from you, and they’ll be more likely to check back often.
Of course, life happens and there will be times when you can’t stick to your schedule perfectly. That’s OK! Just do your best to stay consistent overall, and your followers will appreciate it.
YOU POST TOO MUCH OF THE SAME CONTENT
If you’re noticing a decrease in your Instagram followers, it could be because you’re posting too much of the same content. Your followers may have lost interest because they see the same thing over and over again. To keep your followers engaged, mix up your content and post different types of photos and videos. For example, instead of only posting photos of yourself, try posting photos of your friends, family, or pets. You can also post videos, quotes, or anything else that you think would be interesting to your followers.