There are a variety of social media tools available to businesses, and the most useful ones will vary depending on the business’s goals and objectives. However, some social media tools are more commonly used than others, and tend to be more effective for most businesses.
The three most popular social media platforms – Facebook, Twitter and LinkedIn – are all useful for different purposes. Facebook is great for building relationships with customers and creating a community around your brand. Twitter is excellent for sharing news and content, as well as engaging with customers and followers in real-time. LinkedIn is the best platform for B2B networking and building professional relationships.
In addition to these three major platforms, there are also many other social media tools that can be useful for businesses, depending on their needs. For example, Instagram can be helpful for visual brands looking to share beautiful photos or videos; while Pinterest can be a powerful tool for driving traffic to your website or blog. There really is no “one size fits all” answer when it comes to social media marketing; but by utilising a mix of different platforms and strategies, you can create a successful social media campaign tailored specifically to your business goals.
1: BuzzSumo
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many different social media platforms out there, it can be difficult to know which ones are the most effective for your business.
BuzzSumo is a social media tool that allows you to see the most popular content on various social media platforms. This can be incredibly useful for businesses, as it allows you to see what content is resonating with people and generate ideas for your own content strategy.
In addition to showing you popular content, BuzzSumo also provides insights into who is sharing that content and how much engagement it is receiving. This information can help you determine which influencers are most likely to promote your content and get it seen by more people.
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Overall, BuzzSumo is an incredibly valuable tool for businesses of all sizes. If you’re looking to grow your brand on social media, BuzzSumo should definitely be part of your strategy.
“Social media tools are the perfect way to connect with customers and create a connection that goes beyond transactions.” -Tony Hsieh
2: Google Trends
Google Trends is a tool that allows businesses to track the popularity and relative search volume of specific keywords. This information can be used to inform marketing strategy, product development, and even sales. For example, if a business sees that the keyword “sneakers” has been trending upwards for the past few months, they may want to consider stocking more sneaker products. Additionally, Google Trends can be used to compare the relative popularity of two or more keywords. This can help businesses decide which product or service to focus on – if “sneakers” is more popular than “shoes”, then it might make sense to focus more on sneakers.
3: Buffer Publish
Buffer Publish is a social media tool that allows businesses to schedule and publish their content across multiple social media platforms. It is designed to help businesses save time and ensure that their content is posted consistently.
Buffer Publish offers a number of features that make it an attractive option for businesses, including:
The ability to connect multiple social media accounts and publish to all of them simultaneously.
A user-friendly interface that makes it easy to schedule content and track the results of your campaigns.
Detailed analytics that show you how your content is performing and allow you to make adjustments accordingly.
4: Canva
Canva is a social media tool that allows businesses to create professional-looking visuals for their social media accounts. Canva can be used to create infographics, images for blog posts, and even ads. Canva offers a wide range of templates and tools that make it easy for businesses to create high-quality visuals.
5: Unsplash
If you’re looking for high-quality, free stock photos, then Unsplash is a great option. With over 1 million photos available, there’s a good chance you’ll find what you’re looking for. And if not, you can always submit a request.
6: Animoto
Animoto is a social media tool that allows businesses to create and share engaging video content. With Animoto, businesses can easily create professional-quality videos that are perfect for promoting their products, services, and brand. Videos created with Animoto are also great for sharing on social media sites like Facebook, Twitter, and YouTube.
7: Feedly
Feedly is a great social media tool for businesses because it allows you to easily keep track of all the latest news and updates from your various social media accounts in one place. This can be extremely helpful for keeping on top of what’s going on with your customers and followers, and for quickly responding to any news or changes that might affect them. Additionally, Feedly can be used to help you find new content to share with your audience, which can keep them engaged and coming back for more.
8: Buffer Reply
Buffer Reply is a social media tool that allows businesses to quickly and easily respond to comments and questions from customers and followers. It also provides a way to track conversations and interactions, making it easier to keep up with the conversation and understand what customers are saying.
Buffer Reply is simple to use and can be accessed from any device, which makes it an essential tool for businesses that want to be responsive on social media. It’s also affordable, starting at just $15 per month for the basic plan.
Buffer Reply offers a free trial so you can try out the features before committing to a paid plan. And if you need help getting started, there’s excellent customer support available via email or live chat.