User-generated content
1. Is More Trustworthy
Since UGC is created by regular consumers and not paid advertisements, it is generally more trusted by potential customers. In fact, 92% of consumers say they trust earned media (including word-of-mouth and recommendations from friends and family) more than any other form of advertising.
2. Is More Engaging
UGC is also more likely to capture attention and encourage engagement than traditional marketing messages. This is because UGC feels personal and relatable-it speaks to the user’s specific interests and needs. And since it’s coming from a real person rather than a brand, users are more likely to pay attention to it and even act on it.
3 .Is More Cost-Effective
Creating original UGC can be much less expensive than traditional marketing methods like print or television advertising. And once you have a library of user-generated content, you can continue to use it for future marketing campaigns at no additional cost!
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Longform posts
What is long form content?
Longform content is typically defined as articles that are 1,000 words or more. This type of content can take many different forms, including blog posts, white papers, eBooks, and even infographics.
Why create long form content?
There are many benefits to creating long form content. First, it allows you to thoroughly explore a topic and provide in-depth information to your readers. This can help establish you as an expert in your field and build trust with your audience. Additionally, long form content is more likely to be shared than shorter pieces, which can help increase your reach and boost traffic to your website or blog. Finally, search engines tend to favor longer articles when ranking results for relevant queries, so publishing quality long form content can help improve your SEO.
What makes a great piece of long form content?
A great piece of long form content should be well-researched, well-written, and informative. It should also be engaging enough to hold the reader’s attention throughout the entire article. To achieve this, make sure to include plenty of white space, subheadings.
Chatbots
Chatbots are computer programs that simulate human conversation. They are often used to automate customer service or sales tasks, but can also be used for other purposes such as providing weather or traffic updates, delivering news or conducting surveys.
There are several reasons why chatbot s are becoming more popular. First, they can save businesses time and money by automating tasks that would otherwise need to be done by humans. Second, chatbot s can provide a more personal experience than traditional customer service or sales interactions because they can carry on a conversation with customers or prospects in a natural way. Finally, chatbot s can be deployed on a variety of platforms including websites, messenger apps and even smart speakers, making them accessible to nearly everyone.
How do chatbot s work?
Chatbots use artificial intelligence (AI) to understand the intent of the person they are talking to and respond accordingly. To do this, they rely on two main types of data: structured data that is typically found in databases (such as product information) and unstructured data that is usually found in free-form text (such as questions or comments). Chatbots also use so-called “training data” which is used to teach the AI how to respond to different inputs. This training data is typically provided by humans who label different inputs as “positive” (i.e., something the bot should respond positively to) or “negative” (i.e., something the bot should avoid).
5. Facebook stories
Facebook Stories are one of the most popular features on the platform, and for good reason. They’re a great way to share your life with friends and family, and they’re also a great way to stay connected with the people you care about.
With that said, here are 5 things you should know about Facebook Stories in 2021:
1. Facebook Stories are incredibly popular
According to data from Social Media Today, Facebook Stories have now surpassed Snapchat in terms of daily users, with 150 million people using the feature every day. This is an incredible feat, and it just goes to show how popular these types of stories have become.
2. You can use Facebook Stories to promote your business or brand
If you’re a business or brand looking for a way to reach more people on Facebook, then consider using Stories as a way to promote your products or services. With such a large audience now using this feature, it’s definitely worth considering if you want to reach more potential customers or clients.
7. Facebook Groups
Facebook groups are a great way to stay connected with friends and family, especially if you’re far away from each other. They’re also a great way to share information and connect with like-minded people.
There are many different types of Facebook groups, from ones for families to ones for businesses. Here are seven different types of Facebook groups that can be useful for you in 2021:
1. Family Groups: These groups are perfect for staying in touch with your loved ones and sharing news and updates. You can also use these groups to plan events, like family reunions or vacations.
2. Interest Groups: Thesegroups allow you to connect with people who share your interests, hobbies, or passions. This is a great way to find new friends who enjoy the same things as you do.
3. School Groups: If you’re still in school, or have kids who are, then these groups can be very useful. You can stay up-to-date on school events and announcements, as well as connect with other parents and guardians.
Hashtags
When using hashtags, it is important to remember that they should be short, relevant, and descriptive. Hashtags that are too long or confusing will not be helpful in connecting with others. In addition, using too many hashtags in a single post can make it difficult for others to read and understand your message. Therefore, it is best to use only a few relevant hashtags per post.
If you’re not sure which hashtags to use, try searching for some of the most popular ones related to your topic. You can also look at the trending topics on Facebook to see what people are talking about right now. Once you find some good options, experiment with different combinations until you find the perfect mix for your needs.
When used correctly, hashtags can be an incredibly powerful tool for connecting with others on Facebook. Be sure to use them wisely and often!
9. Facebook advertising. While Facebook advertising has been around for awhile, it’s also one of the top forms of digital advertising and is here to stay
Are you looking to improve your Facebook advertising in 2021? If so, you’re not alone. Facebook advertising is one of the most popular forms of digital advertising, and for good reason. It’s extremely effective at reaching a large audience, and can be customized to target specific demographics.
That being said, it’s also important to keep up with the latest trends and best practices when it comes to Facebook advertising. Here are 9 tips to help you do just that:
1. Make sure your ad images are high quality
One of the first things potential customers will notice about your ad is the image. That’s why it’s important to make sure that your images are high quality and eye-catching. Use bright colors and/or contrast to make your ad stand out, and avoid using blurry or pixelated images.
2. Keep your copy short & sweet
Since people are scrolling through their newsfeeds quickly, you want to make sure that your copy is short and sweet. Get straight to the point and use persuasive language that will encourage people to click on your ad.