Content is the bread and butter of the internet. It’s what keeps people coming back for more, and it’s what helps brands stand out in a sea of sameness. But what exactly is content? And what are the different types that exist?
In its simplest form, content is any information that’s created and shared with the intention of providing value to the reader or viewer. This can take many different forms, from blog posts and articles to videos and infographics. As long as it’s created with the goal of helping someone learn something, solve a problem, or be entertained, it counts as content.
There are many different types of content, but some of the most common include:
Blog Posts: These are typically short pieces of writing (500-2000 words) that cover a specific topic in depth. They’re generally published on a regular basis (daily or a few times per week), and they’re often used to drive traffic to a website or build an audience around a particular subject matter.
Articles: Like blog posts, articles are usually shorter pieces of writing that focus on a specific topic. However, they differ in that they’re usually published on sites other than your own (such as news sites or magazines), which can help give you more eyeballs.
Long-form Content
One type of long-form content is the “how-to” article. These are usually step-by-step guides that teach the reader how to do something. They can be extremely detailed, and often include illustrations or photos. How-to articles are great for readers who want to learn how to do something new, or who need a refresher on how to do something they already know.
Other posts of interest:
Another type of long form content is the “listicle”. Listicles are articles that are presented in a list format, with each item on the list being its own mini-article. They’re usually lighthearted and easy to read, and can be about any topic under the sun. Listicles are perfect for readers who want to kill some time without having to commit to a longer article.
Finally, there’s the traditional long form article. These tend to be more serious in tone and offer in-depth analysis or commentary on a particular subject matter. Long-form articles require more commitment from the reader than listicles or how-to’s, but they can be a very rewarding experiences nonetheless.
E-books
They’re more and more popular as people realize how convenient they are. You can carry around hundreds of e-books with you on your e-reader, tablet, or smartphone and never have to worry about running out of reading material.
A big advantage of e-books is that they’re usually cheaper than traditional print books – sometimes even up to 50% off the list price! This makes them a great option if you’re looking for ways to save money on your reading material. Finally, many e-books come with extra features like bonus content, interactive elements, and links to websites related to the book’s subject matter which can enhance your reading experience.
Infographics
Infographics are visual representations of information, data, or knowledge. They are used to present complex information quickly and clearly. Infographics can take many different forms, but they often use charts, graphs, images, and other visual elements to convey information.
Why use infographics?
Infographics are a powerful tool for communicating complex information in a way that is easy to understand and remember. When used correctly, infographics can make your content more engaging and visually appealing. They can also help you communicate your message more effectively by breaking down large chunks of text into smaller, more manageable pieces.
Additionally, because infographics are shareable on social media and other websites, they can help you reach a larger audience with your content. Finally, infographics can be an excellent way to add credibility to your content by including sources and citations for the data that you’re presenting.
Videos
The process of creating a video typically begins with the idea or concept for the video. Once the concept has been developed, the next step is to storyboard or create a script for the video. This will help to determine what scenes need to be filmed and in what order they will appear in the final product.
Once the storyboard or script has been created, it is time to begin filming. This process can be done with a camera phone or camcorder, as well as more sophisticated equipment such as DSLRs and drones. Once all of the footage has been captured, it will need to be edited down into a final product that is ready for viewing.
There are many different ways to share videos once they have been created. The most common method is through social media platforms such as YouTube, Facebook, and Instagram. Videos can also be shared via email, text message or other popular chat apps like Whatsapp, Telegram or Kik.