There are three types of SEO: on-page SEO, off-page SEO, and technical SEO.
On-page SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. This type of optimization typically includes optimizing title tags, meta descriptions, header tags, and image alt text.
Off-page SEO is the process of optimizing a website to earn links from other websites. The goal of this type of optimization is to improve the visibility and authority of the site. This type of optimization typically includes link building and social media engagement.
Technical SEO is the process of optimizing a website for Google search with the goal of improving site performance. This type of optimization typically includes improving site speed, fixing broken links, and increasing mobile friendliness.
Internal (On-Page SEO)
The goal of on-page SEO is to earn higher rankings in the search engine results pages (SERPs). Achieving this goal can be accomplished by optimizing various elements on a website, such as title tags, meta descriptions, header tags, and images.
On-page SEO is one part of a larger strategy known as “search engine optimization” (SEO). SEO includes both on-page and off-page techniques. Off-page SEO techniques include link building and social media engagement.
Search engines use algorithms to determine which websites should rank for given queries. These algorithms take into account many factors, including the quality of a website’s content and code, as well as its popularity (i.e., how many other websites link to it).
Because of this, it’s important for businesses with an online presence to invest in both on-page and off-page SEO strategies if they want their website to rank well in the SERPs.
optimizing various elements on a website, such as title tags, meta descriptions, header tags.
External (Off-Page SEO)
1. External or off-page SEO is the process of optimizing your website for improved visibility and search engine ranking by building links and improving your online reputation.
2. Link building is a key component of external SEO, and involves acquiring links from high-quality websites that point back to your own site. This helps to improve both your visibility and search engine ranking.
3. Improving your online reputation can also be beneficial for external SEO purposes. This can be done by ensuring that your website content is high-quality and informative, and by engaging in social media marketing activities that create a positive buzz around your brand.
4. Overall, external or off-page SEO is about making sure that your website is visible and attractive to both potential customers and search engine algorithms. By following best practices in link building and online reputation management, you can improve your chances of achieving success in these areas.
Technical SEO is the practice of optimizing a website for Google search with the goal of improving the visibility and organic traffic of the site. Technical SEO includes on-page optimization, off-page optimization, and technical aspects like site architecture, robots.txt file, sitemaps, etc.
On-Page Optimization: The first step in technical SEO is on-page optimization. This refers to all of the measures that can be taken directly within the website to improve its position in the search engine results pages (SERP). On-page optimization includes optimizing your title tags and meta descriptions to include relevant keywords, setting up a robots.txt file to control how Google crawls your site content, creating a sitemap so Google can easily index all of your pages, and more.
Off-Page Optimization: Off-page optimization is just as important as on-page optimization when it comes to technical SEO. This refers to all of the measures that can be taken outside of your website to improve its position in SERP. Off-page optimizations include building backlinks from high quality websites, optimizing your social media profiles for SEO, claimed business listings with consistent NAP (Name Address Phone number), and more.