The Types of Posts That Work Best on Social Media

One of the most important aspects of social media is understanding what type of content works best on which platform. For example, images perform well on Instagram and Facebook, while longer-form content does better on LinkedIn and Twitter.

When about creating content for social media, it’s important to first understand your audience and which platforms they are most active on. Once you know this, you can create content that is tailored to each platform and more likely to resonate with your target audience.

Some general tips for creating effective social media content include:

– Keep it short and sweet: Social media users have short attention spans, so it’s important to keep your posts concise. This doesn’t mean that all of your posts need to be one sentence long – but try to get your point across in as few words as possible.

– Use visuals: People are more likely to engage with posts that contain images or videos. In fact, tweet s with images receive 150% more re tweet s than those without images. So if you want people to share your content, make sure it includes compelling visuals.

– Be timely: Timing is everything when it comes to social media. If you want your post to.

Competitions. People are competitive by nature, which makes competitions and sweepstakes great for engagement

Competitions and sweepstakes are great for social media engagement because people are naturally competitive. By running a competition, you can encourage your followers to interact with your brand and with each other, which can lead to increased brand awareness and loyalty.

There are a few things to keep in mind when running a social media competition:

1. Make sure the prize is something that your target audience would actually want. Otherwise, you risk alienating potential customers or followers.

2. Keep the rules simple and easy to understand. No one wants to waste their time trying to figure out a complicated set of rules.

3. Be clear about how the winner will be chosen – will it be random, or based on some sort of criteria? Again, this will help avoid any confusion or frustration from participants.

4. Promote the competition regularly but don’t spam people’s timelines! A good rule of thumb is to post about the competition once per day for every week it’s running (so if it’s a two-week competition, you should promote it twice per day for those two weeks).

5. Use engaging visuals and call-to-actions in your posts to really capture people’s attention and get them excited about taking part in the contest.

Polls and Surveys

When creating polls and surveys, keep the following tips in mind:

1. Keep them short and sweet. No one wants to spend hours filling out a poll or survey, so make sure yours are short and to the point.

2. Be clear about what you’re asking. Avoid confusion by being as clear as possible in your questions.

3. Offer an incentive for participation. Offering a prize or discount can encourage more people to take part in your poll or survey. Just be sure that the incentive is relevant to your target audience.

4. Use eye-catching visuals. People are more likely to engage with polls and surveys that feature attractive visuals, so don’t forget to add some eye-catching images or videos!


When creating an info graphic, there are a few things to keep in mind:

1. Keep it simple – don’t try to cram too much information into one info graphic. Pick one key message and make sure everything supports that message.

2. Make it visually appealing – use strong visuals and an eye-catching design to make your info graphic stand out from the crowd.

3. Use data wisely – use data visualizations to support your key points and make your info graphic more memorable. But be careful not to overload your info graphic with data – too much data can be overwhelming and difficult to grasp at a glance.


There are all sorts of videos you can post on social media, from brand videos and product demonstrations to educational content and behind-the-scenes footage. And no matter what type of video you’re posting, there are ways to optimize it for maximum engagement.

Here are a few tips for creating videos that will perform well on social media:

1. Keep it short and sweet. People’s attention spans are shorter than ever, so it’s important to keep your videos relatively short. Two minutes is usually a good rule of thumb, but even shorter videos can be effective if they’re well done.

2. Make sure the first 10 seconds are compelling. The first 10 seconds of your video are critical in determining whether someone will watch the rest of it or not. You need to hook them in right away with something interesting or exciting.


Here are some tips for using live streams effectively on social media:

1. Keep it casual and conversational. Livestreams should be informal and relaxed. Think of them as a digital coffee date or happy hour catch-up with friends. This is not the time to deliver a formal presentation or sales pitch. Instead, use the opportunity to have an open conversation about topics that are important to you and your audience.

2. Be prepared but don’t overprepare. It’s important to have a general idea of what you want to talk about before you go live, but don’t spend hours writing out a script or preparing slideshows. The goal is to sound natural and unscripted, so just jot down some key points beforehand and wing it when it’s time to go live.