13-17 years old: 8.5%
18-24 years old: 36.2%: 25-34 years old: 32.3%: 35-44 years old: 13.1%: 45-54 years old: 5.6%
The most popular age group on Instagram is 18-24 year olds, making up 36.2% of users. This is followed by 25-34 year olds, making up 32.3% of users. 13-17 year olds make up 8.5% of users, while 35-44 year olds make up 13.1%. The least popular age group on Instagram is 45-54 year olds, making up only 5.6% of users.
18-24 years old: 30.1%
The 18-24 age group is the most active on Instagram with 30.1% of respondents in that age bracket using the platform daily. This is likely due to the fact that Snapchat, another popular social media platform among young people, has been losing users to Instagram in recent years. Additionally, this age group is generally more comfortable with technology and social media than older generations, making them more likely to use a wide variety of platforms including Instagram.
Regarding gender, there is a fairly even split among men and women using Instagram with slightly more women (54%) than men (46%) using the platform daily. This is in line with other social media platforms such as Facebook and Twitter which also have a majority female user base.
Interestingly, when broken down by income level, it appears that those earning less than $30,000 per year are actually slightly more likely to use Instagram on a daily basis than those earning $75,000 or more per year. This could be due to a number of factors including the fact that young people are disproportionately represented in lower income brackets and that instagram is free to use regardless of one’s income level.
25-34 years old: 31.5%
As of September 2017, 31.5% of all Instagram users were aged between 25 and 34 years old. This was a significant increase from 26.8% in 2016.
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The percentage of 35-44 year olds using Instagram has also increased marginally from 15.1% in 2016 to 16.0% in 2017. Similarly, the 45-54 age group has seen a small increase from 8.4% to 9.1%.
On the other hand, there has been a slight decrease in the proportion of 18-24 year olds using Instagram, down from 32.3% in 2016 to 30.8% in 2017.
35-44 years old: 16.1%
35-44 year olds are the most likely age group to use Instagram, with 16.1% of users falling into this category. This is followed closely by 25-34 year olds (15.8%), 18-24 year olds (13%), and 45-54 year olds (10%).
There are a number of reasons why older adults might be more likely to use Instagram. For one, this age group is generally more comfortable with technology than their younger counterparts, and so they may be more likely to try out new social media platforms like Instagram. Additionally, older adults tend to have more disposable income than younger people, which means they can afford to buy smartphones and other devices that enable them to access Instagram. Finally, this age group is also more likely to be engaged in hobbies and activities that lend themselves well to sharing on social media, such as travel or photography.
So if you’re looking for an engaged audience on Instagram, don’t forget about the 35-44 age group!
45-54 years old: 8%
As of September 2017, 8% of American adults aged 45-54 years old use Instagram. This number has likely increased since then as the platform has continued to grow in popularity.
Instagram is most popular with young adults, but it is also used by a significant portion of older adults. 45-54 year olds are less likely to use the platform than 18-29 year olds (32%), but more likely to use it than 30-44 year olds (6%).
There are a number of reasons why Instagram may be appealing to older adults. The visual format can be appealing for those who want to share photos and videos with friends and family. In addition, the platform provides an easy way to stay up-to-date on what’s happening in the lives of others.
Older adults who use Instagram typically follow a mix of friends, family members, and celebrities/public figures. They are also more likely than other age groups to follow brands/companies on the platform.
55-64 years old: 3.6%
65 years and older: 1.6%
The 55-64 year old age group is the most active on Instagram, making up 3.6% of users. This is followed by the 65+ age group, which comprises 1.6% of users. Interestingly, the 45-54 age group makes up a significantly smaller proportion of users at just 1%.
This data indicates that Instagram is most popular with slightly older users, which is likely due to the fact that younger people are more likely to be using other social media platforms such as Snapchat and Twitter. However, it’s important to note that Instagram is still growing in popularity with all age groups; in fact, the 55-64 age group has seen the biggest increase in usage over the past year, rising from 2.4% to 3.6%.
So why are older people so active on Instagram? One possible reason is that they are increasingly using it as a way to keep in touch with friends and family members who live far away. With its easy-to-use interface and built-in photo editing features, Instagram is ideal for sharing photos and videos with loved ones no matter where they are in the world. In addition, many older users have discovered that they can connect with likeminded people on Instagram through hashtags and shared interests – something that can be difficult to do offline or on other social media platforms.