The Most Popular Content Type on Social Media

The most popular content type on social media varies from platform to platform. For example, on Facebook, the most popular content is typically news articles or videos, while on Instagram, the most popular content is usually photos or stories.



There are countless reasons why videos are so popular on social media. For one, they are easy to consume. We can watch a video in just a few minutes, whereas reading an article or blog post can take much longer. Secondly, videos are often more engaging than written content. They capture our attention more easily and hold it for longer periods of time.

Thirdly, videos allow us to see things that we would not be able to see otherwise. We can watch footage of events that happened in other parts of the world, or get a behind-the-scenes look at something that interests us.

Of all the different types of videos that are popular on social media, one category stands out above the rest: funny videos. Funny videos have been some of the most popular types of content on platforms like YouTube and Facebook for many years now. People love watching funny videos because they make them laugh and feel good about themselves.

Funny videos also tend to go viral very easily, which means they can reach millions of people in just a few days or weeks after being posted online.

Video Stories

Video stories are a great way to connect with your audience on a more personal level. They allow you to share your story in a way that is visually engaging and easy to consume.

People love watching video stories because they can relate to the characters and the situations they’re in. We can all empathize with someone who is going through a tough time or trying to accomplish something difficult.

Video stories are also entertaining. They often have a light-hearted tone that makes them enjoyable to watch even when we don’t necessarily relate to the situation at hand.

If you’re looking for a way to connect with your audience on social media, consider creating video stories. They’re an effective and engaging way to share your story with the world.

Live Videos

There are all sorts of live events that can be streamed on social media. From breaking news stories to sporting events, there is always something happening that people want to see. And with the rise of mobile devices, it’s easier than ever to capture and share live video.

If you’re thinking about using live video on social media, there are a few things you should keep in mind. First, make sure you have a strong signal before you start streaming. Nothing is more frustrating than trying to watch a live video that keeps freezing or buffering.

Second, think about how you want to frame your shot. You don’t need to have fancy equipment to stream live video, but it helps if your camera is stable and positioned in a way that gives viewers a good look at what’s happening.

Finally, be prepared for anything! Live video can be unpredictable, so it’s important to be ready for anything that might happen during your broadcast. By following these tips, you can ensure that your live video goes off without a hitch – and that your audience will love watching it!


Not surprisingly, infographics were the most popular type of content on all four networks. In fact, they accounted for nearly 60% of all engagement (shares, likes, comments, etc.) on Facebook and Twitter. And while LinkedIn is known as a more professional network, infographics still generated more engagement than any other type of content on that platform.

What makes infographics so popular on social media? There are a few reasons. First, they’re visually appealing and easy to consume. People are naturally drawn to images and tend to engage with them more than text-based posts. Second, they’re shareable; people are more likely to share an info graphic than any other type of post. And finally, they’re effective at conveying complex information in an easy-to-understand format.

If you want your content to perform well on social media, make sure you’re creating high-quality infographics that will resonate with your audience.

Testimonials and reviews

testimonials and reviews
testimonials and reviews

There are a few things that make testimonials and reviews so popular on social media. First, they are usually short and to the point. People don’t want to read or watch a long review; they just want to know what other people think about a particular product or service. Second, they are often very personal. Reviews written by real people tend to be more trustworthy than those written by experts or celebrities. Third, they can be very entertaining. A good review can be funny, insightful, or both.

If you’re thinking about using testimonials and reviews in your social media marketing campaign, there are a few things you should keep in mind. First, make sure that the testimonials and reviews you use are relevant to your target audience.

Don’t use reviews of products that your target audience isn’t interested in. Second, don’t use too many testimonials or reviews; a few well-chosen ones will suffice. Third, when possible, include video testimonials along with written ones; videos tend to be more engaging and persuasive than plain text.

“If you’re not on social media, you’re not in the game.”


Some of the most popular announcements that companies make on social media are about new products or services that they’re launching. For example, Apple recently announced its new iPhone X on Twitter, and Samsung announced its new Galaxy S8 on Facebook. These announcements generated a lot of excitement and interest from potential customers, which is exactly what companies want when they make an announcement.

Another type of announcement that companies often make on social media is about sales or discounts that they’re offering. For instance, many retailers offer exclusive discounts to their followers on Twitter or Facebook. This is a great way to generate buzz and interest in a company’s products or services.

Finally, another type of announcement that companies often make on social media is about events or contests that they’re holding. For example, many businesses will hold Twitter contests where followers can retweet a message for a chance to win a prize. This is an excellent way to increase engagement with potential customers and get people talking about your company.