There is no universal answer as it largely depends on the specific content creator and their audience. However, some of the highest-paid content creators on YouTube are those who produce gaming content, vlogs, and comedy sketches. These creators typically have a large and engaged following that is willing to support them through ad revenue and donations.
MrBeast $54 million
YouTuber MrBeast is known for his outlandish stunts and challenges, which has led to him becoming one of the highest-paid content creators on the platform.
In 2019, it was reported that MrBeast had earned an estimated $54 million from his YouTube channel, which has over 30 million subscribers. The majority of his income comes from advertisements and sponsorships, with a small portion coming from merchandise sales.
MrBeast’s videos often go viral, racking up millions of views in a short period of time. His most popular video is currently “I Spent $100,000 On Lottery Tickets And Won!” which has been viewed over 41 million times since it was uploaded in December 2018.
While MrBeast’s income is largely generated from YouTube, he has also diversified his earnings by investing in a number of businesses. He is a co-owner of the esports organization Luminosity Gaming and also has stakes in several startups including Chipotle and Dollar Shave Club.
Jake Paul $45 million

Jake Paul is one of the highest-paid content creators on YouTube, earning an estimated $45 million in 2020.
Jake Paul started his career as a Vine star, before transitioning to YouTube in 2014. He quickly rose to fame on the platform, thanks to his entertaining and often controversial videos.
In 2017, Jake Paul launched Team 10, a social media marketing agency and talent incubator. The company helped him launch numerous successful businesses and projects, including a clothing line and a boxing match against fellow YouTuber KSI.
Jake Paul’s earnings come from a variety of sources, including advertising revenue from his YouTube videos, sponsorships, merchandise sales, and live events. In 2020 alone, he made an estimated $10 million from advertising on his YouTube channel and another $5 million from sponsorships.
Markiplier $38 million
Markiplier is one of the highest-paid content creators on YouTube, earning an estimated $38 million in 2020. His popular gaming videos have helped him attract a large and loyal following, with many fans tuning in to watch his live streams and Let’s Plays.
But Markiplier isn’t just a gaming YouTuber – he’s also known for his comedic videos and sketches, which often go viral. He has even starred in some short films and web series, including the popular horror series “Light as a Feather.”
No matter what type of video he’s creating, Markiplier always puts on a great show for his fans. And it’s clear that they appreciate his work, as he remains one of the most popular YouTubers today.
Rhett & Link $30 million

Rhett & Link are a YouTube comedy duo who are best known for their viral videos, including “Good Mythical Morning,” which has over 15 million subscribers. In addition to their YouTube success, the duo have also appeared on television shows such as “The Tonight Show” and ” Conan.” They have been credited with helping to pioneer the use of product placement in online videos, and their channel has generated over $30 million in revenue.
“There’s a reason YouTube is the second-most popular website in the world. It’s because the site is packed with content that people want to
Unspeakable $28.5 million

As one of the top YouTubers, Unspeakable earns a pretty penny. He has over 10 million subscribers and his videos have been viewed over 2 billion times. His channel is all about Minecraft, gaming, and challenges.
In 2018, Unspeakable earned an estimated $28.5 million from his YouTube channel. That’s up from the $12 million he earned in 2017! The majority of his earnings come from advertisements and sponsorships. He also makes money from merchandising and live events.
Like Nastya $28 million

If you’re looking for the highest-paid content on YouTube, you’ll want to check out Like Nastya. This channel features a seven-year-old girl from Russia who has amassed a fortune of $28 million. That’s right – $28 million!
How does she do it? Well, Like Nastya has over 50 million subscribers who tune in to watch her daily vlogs. These vlogs feature the young girl going about her day-to-day life, whether that’s playing with her friends or spending time with her family. And viewers can’t get enough of it!
In addition to the ad revenue that comes from all those views, Like Nastya also earns money through sponsored videos and product endorsements. She has even released her own line of merchandise, which is popular among her young fans.
There’s no doubt that Like Nastya is one of the most successful YouTubers out there. And with an estimated net worth of $28 million, she is also one of the richest!
Ryan Kaji (Ryan’s World) $27 million
As a YouTuber, Ryan Kaji (Ryan’s World) is one of the highest-paid content creators in the world, earning an estimated $27 million in 2020. That said, it’s no surprise that he’s able to bring in such a large sum of money given the popularity of his channel.
With over 26 million subscribers, Ryan’s World is one of the most-watched channels on YouTube. His videos feature him unboxing and playing with new toys, and they’re incredibly popular with kids and adults alike. In addition to his regular videos, Ryan also has a line of merchandise that includes clothes, accessories, and toys. Given the success of his channel and brand, it’s not surprising that he’s able to command such a high salary.
For anyone looking to make it big on YouTube, Ryan Kaji serves as an excellent example of what’s possible if you find the right niche and produce quality content. While it takes a lot of hard work to achieve his level of success, it is certainly possible to make a good living as a YouTuber.