Hootsuite is a social media management platform that enables users to track conversations and measure their performance on various social media networks, including Twitter, Facebook, LinkedIn, and Google+. However, like all tools and platforms, Hootsuite has both its advantages and disadvantages.
Some of the cons of Hootsuite include:
1. Limited integrations: While Hootsuite does offer a wide range of integrations with popular social media networks and other tools, there are still some notable absences. For example, it does not currently integrate with Instagram or Snapchat.
2. No dedicated mobile app: While there is a mobile version of the Hootsuite website, there is no dedicated mobile app for iOS or Android devices. This can make it difficult to use on the go.
3. Pricing: While Hootsuite offers a free plan for individual users, its paid plans can be quite expensive for businesses. The cheapest paid plan starts at $19 per month (billed annually), while the most expensive plan costs $599 per month (billed annually).
Expensive Analytics Reports & the Point System
Hootsuite is a social media management platform that helps businesses grow their online presence. However, there are some cons to using Hootsuite, such as the cost of their analytics reports and the point system.
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The cost of Hootsuite’s analytics reports can be quite expensive, especially for small businesses. The report includes information such as how often your content is shared, how many likes and comments it receives, and how much engagement it gets. While this information can be helpful, it may not be worth the cost for some businesses.
Another con of Hootsuite is their point system. To use most of the features on the platform, you need to have a certain number of points. These points are earned by completing tasks such as linking your social media accounts and adding team members. While this system may not be a big deal for some people, others may find it frustrating and time-consuming.
Forced to Use Owly Short Links
If you’re a Hootsuite user, then you’re probably aware of the fact that the platform forces you to use its Ow.ly URL shortener whenever you share links. This can be frustrating for users who would prefer to use another URL shortener (such as Bitly or Google’s own URL shortener), or for those who simply don’t want to have to go through the hassle of using a separate link-shortening service.
There are a few reasons why Hootsuite does this. First, it allows the company to track how many clicks each of your shared links receives. Second, it gives Hootsuite more control over the look and feel of shortened URLs (Ow.ly URLs can be customized with different colors and images, for example). And finally, it allows Hootsuite to generate revenue from advertising on its shortened URLs (much like other URL shorteners do).
So if you’re not happy with having to use Ow.ly URLs, what are your options? Well, you could always switch to another social media management platform that doesn’t force you to use a specific URL shortener.
Facebook Image Problem
If you’re a business owner, there’s a good chance you’re using Hootsuite to help manage your social media accounts. And if you’re using Hootsuite, there’s also a good chance you’ve run into the following problem:
You want to post an image to your Facebook page, so you go to Hootsuite’s “Composer” feature and upload the image. But when you try to post it, the image doesn’t appear in the preview window. In fact, it doesn’t even show up in your Facebook feed after you’ve published it.
So what’s going on?
The problem is that Hootsuite is not compatible with Facebook’s new photo uploading system. Back in March of 2018, Facebook made some changes to how images are uploaded and stored on their servers. This change was made in order to improve security and privacy for users, but it unfortunately broke compatibility with many third-party tools like Hootsuite.
As of right now, there is no fix for this problem. If you want to post images to your Facebook page from Hootsuite, you’ll need to first upload them directly to Facebook itself (you can do this by going to your page’s “Photos” tab). Once the images are uploaded to Facebook, you can then go back into Hootsuite and create a post that links to those photos. It’s an extra step that isn’t ideal, but it’s currently the only way around this issue.
No Data in Facebook Insights
If you’re using Hootsuite to manage your Facebook Page, you may have noticed that there is no data in the Facebook Insights section. This is because Hootsuite does not currently support Facebook Insights.
This means that if you want to see how your Page is performing in terms of reach, engagement, and other key metrics, you’ll need to log into Facebook directly. While this isn’t a huge inconvenience, it’s worth noting if you’re relying on Hootsuite for all of your social media reporting needs.
Another downside of not having access to Facebook Insights through Hootsuite is that you can’t track paid advertising campaigns. If you’re running ads on Facebook, the only way to track their performance is through the Ads Manager interface on Facebook itself.
Overall, not being able to see Facebook Insights data in Hootsuite isn’t a deal-breaker, but it’s something to be aware of if you’re heavily reliant on the platform for your social media management.
Lower Facebook Reach & Engagement
If you’re a fan of using Hootsuite to help manage your social media accounts, you may have noticed that your Facebook reach and engagement seem to be declining. While there’s no general purpose answer as to why this is happening, there are a few theories that could explain it.
It could be that Facebook is deliberately suppressing the reach of content shared from Hootsuite in order to push users towards its own native tools. This would make sense from Facebook’s perspective, as it wants users to spend more time on its site and using its products.
Another possibility is that the algorithm Facebook uses to determine what content is shown in users’ News Feeds is simply not favouring content shared from Hootsuite as much as it used to. This means that even if you are sharing great content, your posts may not be reaching as many people as they could be if you were using a different platform.
Of course, lower reach and engagement on Facebook can also be attributed to other factors such as the overall decline in organic reach on the platform or changes in how users interact with content. But if you’ve noticed a significant drop off in your ability to connect with your audience on Facebook since using Hootsuite, it’s worth considering whether or not the platform is still right for you.
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“Consistency is key when it comes to social media. Hootsuite provides users with the ability to manage all their social media accounts
Expensive for Teams
There are some free alternatives to Hootsuite, such as Buffer and Sprout Social. However, Hootsuite does offer some features that those platforms don’t, such as the ability to track conversations and monitor multiple social media accounts at once.
If you’re looking for a platform to help you manage your social media, Hootsuite is definitely worth considering. Just be aware that it can be pricey if you have a large team.