It’s no secret that visual content performs best on Instagram. In fact, studies have shown that posts with images or videos receive more engagement than those without.
But what kind of content will perform the best in 2022?
Some experts believe that short-form video content will continue to be popular, while others think that more traditional images will make a comeback. Here are a few predictions for what content will perform the best on Instagram in 2022:
1. Short-Form Video Content
With the rise of platforms like TikTok, it’s no surprise that short-form video content will continue to be popular on Instagram in 2022. This type of content is easy to consume and can be very engaging. Additionally, it’s perfect for stories and other quick updates.
2. User-Generated Content
Long live Reels
As Instagram continues to grow and evolve, so does the content that performs best on the platform. One of the newest and most popular features is Instagram Reels, which allows users to create short, engaging videos set to music or other audio.
Since Reels launched in August 2022, it has quickly become a favorite among users and brands alike. In fact, one study found that 60% of surveyed businesses planned to create Reels in 2022!
So what makes Reels so special? And why are they here to stay? Here are four reasons we think Reels are long for this world.
1. They’re Fun and Engaging
Instagram Reels are all about fun! They’re designed for people to enjoy watching, whether it’s a hilarious clip or an awe-inspiring video montage. This makes them incredibly engaging for viewers, which is always a good thing for brands looking to reach new audiences.
2. They’re Incredibly versatile
Reels can be used for just about anything – from promoting products and services to showing off your brand’s personality. There really are no limits when it comes to what you can do with them! This versatility is one of the things that makes them so appealing for businesses of all sizes.
Story links for all
Here’s why story links are so powerful and why we think they’ll be a big hit in 2022:
They’re eye-catching: Story links stand out from regular posts in your feed because they’re larger and more colorful. They’re also interactive, which makes them more engaging.
They drive traffic: When someone taps on a story link, they’re taken to a website or landing page outside of Instagram. This means that story links have the potential to drive a lot of traffic to your website or blog.
They’re easy to use: Story links are very easy to use – all you need to do is paste the URL into your Instagram stories and add some text or emojis. There’s no need for any complicated graphics or videos.
Social justice on social media
Regarding social media, platforms like Instagram provide a unique opportunity to raise awareness about social justice issues and spark important conversations. In recent years, we’ve seen a growing trend of users using their platform to speak out about the issues that matter to them.
There are a number of ways you can use Instagram to talk about social justice issues. You can share impactful photos and videos, write thoughtful captions, share personal stories, and more. No matter what approach you take, the important thing is that you’re using your voice to speak up for what’s right.
Here are some examples of how you can use Instagram to talk about social justice:
Share photos and videos that raise awareness about an issue: If you come across a photo or video that really speaks to an issue you care about, share it on your feed or Stories. Make sure to include a caption that explains why the content is important and how it relates to social justice.
Write thought-provoking captions: Your photos don’t have to be directly related to social justice in order for you to talk about the issue in your caption. You can use any photo as an opportunity to start a conversation about something important. For example, if you post a picture of yourself at the beach, you could talk about how climate change is affecting our planet’s oceans. Or if you post a picture of your favorite food, you could discuss food in security and access in our society. The possibilities are endless! Just make sure your captions are thoughtful and well- reasoned – this isn’t the time for angry rants or hateful language!
Organic reach just isn’t enough
As the world of Instagram continues to evolve, so too must the way in which businesses use the platform to reach their target audiences. Gone are the days when a simple post with a few hashtags would suffice – now, businesses need to be much more strategic in their approach if they want to cut through the noise and reach their target customers on Instagram.
One of the biggest challenges facing businesses on Instagram is organic reach. Due to algorithm changes, it is becoming increasingly difficult for businesses to get their content seen by people who are not already following them. This means that businesses need to find other ways to ensure that their content is seen by as many people as possible.
One way to do this is through paid advertising. By using paid ads, you can specifically target your ideal customer and ensure that your content is seen by them. Paid ads can be highly effective, but they can also be expensive – so it’s important to consider whether this is the right option for your business before taking the plunge.
Another way to boost your reach on Instagram is through influencer marketing. Influencers have huge followings and can help you reach a whole new audience with your content. However, it’s important to make sure that you choose influencers who align with your brand values and who will create quality content that will resonate with your target audience.
Finally, one of the simplest (and most effective) ways to boost your reach on Instagram is by simply interacting with other users on the platform. Like and comment on other peoples’ posts, follow accounts that are relevant to your industry, and take part in conversations within relevant hashtag communities – all of these things will help you get noticed by more people and grow your following organically over time.
Live-ing it up on Instagram Live
As the year comes to a close, people are already looking ahead to what content will perform best on Instagram in 2022. And one of the most popular predictions is that live-streaming will continue to grow in popularity.
This makes sense, as live-streaming offers a unique and intimate way to connect with followers in real-time. It also allows for more creative content, as you can show off your personality and interact with viewers in fun and unexpected ways.
If you’re thinking about using Instagram Live more in 2022, here are some tips to help you make the most of it:
1. Plan ahead: Like with any other type of content, it’s important to plan ahead when creating live streams. This means having a clear purpose for your stream, and knowing what kind of content you want to share. Planning ahead will also help ensure that your stream runs smoothly and doesn’t run into any technical issues.
2. Interact with viewers: One of the best things about live streaming is the ability to interact with viewers in real-time. So don’t be afraid to talk to them and answer their questions! This will help create a more personal connection and make your stream more enjoyable for everyone involved.
3. Be yourself: As we mentioned before, one of the great things about live streaming is that it allows you to show off your personality in fun and unexpected ways. So don’t be afraid to let your true self shine through! Your followers will appreciate it, and it’ll make your stream even more enjoyable for them (and for you).
The return of the chronological feed
This is great news for those of us who want to keep up with our favorite accounts but don’t always have time to scroll through our feed. We can now be sure that we’ll see the latest posts from them as soon as we open up Instagram.
Of course, this also means that we’ll need to be more mindful of when we’re posting our own content. If we want people to see it, then we need to make sure that it’s posted at a time when most of our followers are online.
Overall, the return of the chronological feed is a positive change for Instagram users. It levels the playing field for everyone and gives us more control over what we see in our feeds.
Add Yours collaborative albums
Adding Yours collaborative albums to Instagram is a great way to get more exposure for your photos and build a following. Here’s how to do it:
1. Find other users who have similar interests and follow them. 2. Like and comment on their photos regularly. 3. Once you’ve built up a rapport, send them a message asking if they’d like to collaborate on an album. 4. Choose a the me for the album, such as “cityscapes” or “portraits.” 5. Take turns adding photos to the album, making sure to caption each one with something interesting or funny. 6. Once the album is full, share it with your followers and promote it on your other social media channels.