The Benefits of Using Hashtags and How to Use Them Effectively

A hashtag is a word or phrase, without spaces, preceded by the symbol #. Hashtags are used to categorize content on social media platforms such as Twitter and Instagram. They can be used to mark keywords or topics, make a statement, or start a conversation.

When using hashtags, it is important to remember that they are public and visible to anyone who searches for them. As such, you should avoid using hashtags that could be considered offensive, inflammatory, or spammy. Additionally, you should not use too many hashtags in a single post as this can come across as desperate or try-hard. A good rule of thumb is to use no more than three hashtags per post.

If you’re not sure which hashtags to use, try searching for similar content on the social media platform of your choice and see which ones are being used most frequently. You can also use a tool like Hashtagify ( to find popular hashtags related to a certain keyword.

Make sure your accounts are public

If you’re using hashtags to promote your brand or business, you’ll want to make sure your accounts are public. This will ensure that your content is visible to the widest possible audience. If your accounts are private, only people who follow you will be able to see your content.

Don’t string too many words together

Regarding hashtags, less is more. Don’t string too many words together – it looks spammy and will make your post hard to read. Stick to one or two hashtags at most.

Use relevant and specific hashtags

When using hashtags, be sure to use relevant and specific ones. For example, if you’re sharing a photo of your breakfast, don’t use #foodporn. Instead, try something like #eggs or #bacon. Not only will this make your content more discoverable, but it’ll also show that you’re knowledgeable about the topic at hand.

And while we’re on the subject of relevance, avoid using too many hashtags in a single post. Not only is it annoying, but it can also come across as desperate. A good rule of thumb is to use no more than three hashtags per post.

Finally, resist the urge to jump on every trending hashtag just for the sake of getting more views. Unless your content is genuinely related to the topic at hand, steer clear of these kinds of tags. Not only will you likely get lost in the shuffle, but you could also end up alienating your followers if they see that you’re constantly jumping on bandwagons with no real purpose behind it.

Limit the number of hashtags you use

If you’re using hashtags on social media, it’s important not to over do it. Using too many hashtags can make you look spammy and can turn people off from your content.

When deciding how many hashtags to use, it’s a good idea to err on the side of caution. A general rule of thumb is to limit yourself to no more than three or four hashtags per post. Any more than that and you run the risk of coming across as spammy.

Of course, there are always exceptions to the rule. If you’re participating in a hashtag game or challenge on social media, you may need to use more than four hashtags. And if you’re live-tweeting an event, using multiple hashtags can be helpful in getting your tweet s seen by more people.

In general though, when it comes to using hashtags, less is definitely more. So next time you’re tempted to go overboard with the #s, remember: less is usually best!