In order to gain followers, small businesses need to have a strong social media presence. This means being active on platforms like Twitter, Facebook, and Instagram. By posting engaging content, participating in conversations, and running ads, small businesses can reach a wider audience and build relationships with potential customers. Additionally, it’s important to offer incentives for people to follow your account such as discounts or exclusive content.
Promote Your IG on Your Other Networks

As a small business, one of the best ways to gain followers on Instagram is by promoting your account on your other social media networks. This will help to increase awareness of your brand and get people interested in following you on Instagram.
There are a few different ways that you can promote your Instagram account on your other social media networks. One way is to simply include a link to your Instagram account in your bio or profile information. This is an easy way for people to find and follow you on Instagram.
Another great way to promote your Instagram account is by sharing photos and videos from your account on your other social media networks. This will help to give people a taste of what they can expect from following you on Instagram and may even encourage them to follow you.
Finally, you can also hold contests or giveaways on your other social media networks that require people to follow you on Instagram in order to enter. This is an effective way to quickly gain a large number of followers as everyone who enters will be required to follow you. Make sure to promote these contests heavily in order .
Use Popular Hashtags
If you want to get more followers on your small business’ Instagram account, start using popular hashtags. By using hashtags that are commonly used by other businesses and individuals in your industry, you can make your content more discoverable to people who are interested in what you do. Additionally, using popular hashtags can help you connect with other small businesses and build a community around your brand.
To find popular hashtags to use, search for ones that are relevant to your industry or niche. For example, if you sell handmade jewelry, some good hashtags to use might be #handmadejewelry #jewelrymaker #supporthandmade #shophandmade. Once you’ve found some good options, start incorporating them into your posts. Use a mix of general and specific hashtags so that people who are just discovering your brand have a broad range of content to explore, while also providing targeted content for those who already know what they’re looking for.
In addition to using popular hashtags, pay attention to the hashtag trends that emerge on Instagram from time to time. These can be anything from seasonal trends (like #springbreak or #backtoschool) to cultural moments (like #metoo or #blacklivesmatter). Hashtag trends provide an opportunity for small businesses to join in on the conversation and show their support for important issues. When used thoughtfully and sparingly, participating in hashtag trends can be a great way to connect with potential customers and build brand awareness.
Monitor Hashtags

Hashtags are like keywords for social media. By monitoring relevant hashtags, you can get your small business in front of a large audience that is interested in what you do.
There are a few different ways to monitor hashtags. You can use a social media monitoring tool like Hootsuite or Mention, or you can simply do a search on the social platform itself.
Once you find relevant hashtags, start using them in your own content. Use them in your posts and tweets, and encourage your followers to use them as well. You can also promote specific hashtags on your website or other marketing materials.
Hashtags are a great way to reach new customers and followers, so make sure you’re using them to their full potential!
Add Video Content
Adding video content to your website or blog is a great way to increase followers and customers. You can use video to show off your products or services, explain how to use them, or simply entertain your audience. If you provide valuable and interesting videos, people will be more likely to follow you and share your content with others. Here are some tips for creating successful videos:
1. Keep it short and sweet. People have short attention spans, so make sure your videos are no longer than a few minutes each. Get to the point quickly and be concise in your delivery.
2. Be original. There’s no need to copy what others are doing – come up with fresh ideas that will capture people’s attention.
3. Be informative or entertaining – preferably both! Provide value in your videos so that people will want to watch them again and again. If you can make them laugh too, even better!
Post Consistently
As a small business, it is important to gain followers in order to increase your reach and potential customer base. There are a number of ways to go about this, but one of the most effective is to post content consistently.
This means creating and sharing high-quality content on a regular basis, whether that be blog posts, images, infographics or videos. By doing so, you’ll not only attract new followers but also keep existing ones engaged.
It can be difficult to maintain a consistent posting schedule, especially if you’re running a business single-handedly. However, there are a few things you can do to make it easier on yourself:
1) Plan ahead: Block out time in your schedule specifically for creating content. This could be an hour or two each day or even just one day per week. Having set times will help you stay on track and prevent last-minute scrambling.
2) Batch create: If possible, try to create multiple pieces of content at once instead of tackling them one by one. This could involve writing several blog posts in advance or filming several videos in one go. Not only will this save you time in the long run, but it will also help ensure that your content is more consistent overall.
Follow + Like + Comment
There are a number of ways small businesses can gain followers on social media platforms like Facebook, Twitter, and Instagram. One way is to post engaging content that encourages users to follow, like, and comment. Another way is to offer incentives for users to follow your page or share your content with their friends. Additionally, interacting with other users and pages in a positive way will help you gain more followers. Finally, promoting your page through offline channels such as word-of-mouth or print advertising can also help you attract new followers.
Explore Influencer Marketing
What is influencer marketing?
As a business owner, you may have heard the term “influencer marketing” being thrown around, but what is it? Influencer marketing is a form of social media marketing that uses endorsements and product placements from influencers-individuals who have a large following on social media-to promote your brand.
Why should I care about influencer marketing?
There are many reasons why you should care about influencer marketing. For one, it’s an effective way to reach new audiences. With over 2.5 billion active social media users worldwide, there’s a good chance that your target audience is spending time on at least one social platform. And if you want to tap into this vast pool of potential customers, you need to be where they are-which is why having an influencer marketing strategy can be so beneficial for businesses of all sizes.
In addition to reaching new audiences, another big benefit of influencer marketing is that it can help you build trust and credibility with potential customers. When someone sees that an influencer they follow and respect is promoting your brand, they’re more likely to trust your company and consider doing business with you down the line. Influencer Marketing can also help boost your SEO efforts by generating high-quality backlinks to your website from popular blogs and websites.
“The most successful businesses are the ones that have the most followers.”