Hashtags do more than add describing keywords to your social media posts. They can also connect you with a wider audience, including customers and contacts in your market.
The social media trend is not new, but the hashtags that have sprouted up in recent years are significantly increasing your reach online. Hashtags are used to organize content by a keyword or topic, and they’re a way for you to connect with people you don’t know about and align with them on similar topics. (And if you do know them, it’s easier than ever to find them.)
Whether you’re looking for customers or contacts in your chosen market, joining the conversation is easy using hashtag marketing.