Is TikTok Bigger Than Instagram?

Since its launch in 2016, TikTok has exploded in popularity, especially among young people. In fact, it is now one of the most downloaded apps in the world. But is it bigger than Instagram?

Regarding overall popularity, TikTok is still behind Instagram. However, when you look at the usage statistics, TikTok is actually ahead of Instagram in some key areas. For example, TikTok users are more engaged with the app than Instagram users. They spend an average of 52 minutes per day on TikTok compared to just 30 minutes on Instagram.

In terms of active users, TikTok also has a higher percentage of daily active users than Instagram does. This means that more people are using TikTok every day and spending more time on the app.

So while TikTok may not be as big as Instagram overall, it is certainly growing quickly and gaining ground in terms of engagement and active users.

1. Facebook

As of June 2018, TikTok surpassed 1 billion downloads globally, becoming the most downloaded iOS app in history. In just two years, it has become one of the most popular social media platforms in the world – particularly among young people.

There’s no doubt that TikTok is a big deal. But is it bigger than Instagram? Let’s take a look at the numbers.

As of April 2019, TikTok had 500 million active users worldwide – more than double the number of users it had just six months earlier. In comparison, Instagram had 1 billion active users as of June 2018. So while TikTok is growing quickly, it still has some way to go before it catches up to Instagram in terms of overall user base.

In terms of engagement, TikTok is also lagging behind Instagram. A recent study found that while TikTok users spend an average of 52 minutes per day on the app, Instagram users spend an average of 53 minutes per day on the app (excluding Stories). That said, engagement on TikTok is growing quickly – so much so that some experts have predicted that it could overtake Snapchat and Facebook in terms of time spent by US users within two years.

So what does all this mean? Is TikTok bigger than Instagram? It’s hard to say definitively at this point – but there’s no doubt that TikTok is well on its way to becoming one of the biggest social media platforms in the world.

“TikTok is bigger than Instagram because it’s more fun and engaging.”


There are a number of reasons why TikTok is growing so rapidly. One is that the app is very easy to use and extremely addictive. The interface is completely intuitive and users can start creating content within minutes of downloading the app. Another reason for TikTok’s success is its focus on short-form content. In an era where people have shorter attention spans than ever before, TikTok’s 15-second videos are the perfect length for viewers who want to be entertained without having to commit to watching something for a long period of time.

Finally, TikTok has also benefited from the fact that it appeals to a wide range of demographics including teenagers and young adults who are not typically active on other social media platforms like Facebook or Instagram. This diversification will continue to serve TikTok well as it looks to expand its user base even further in the coming months and years.


As of June 2018, TikTok had been downloaded more than 500 million times worldwide. That’s an impressive number, especially when you compare it to other social media apps like Instagram (1 billion downloads) and Snapchat (191 million downloads). But when it comes to active users, TikTok lags behind both Instagram and Snapchat. According to data from App Annie, TikTok had 20 million monthly active users in September 2018, while Instagram had 800 million and Snapchat had 186 million.

Still, 20 million is nothing to sneeze at – especially when you consider that TikTok is still relatively new on the scene. And it’s worth noting that the app is particularly popular in China, where it has been downloaded more than 300 million times (compared to just over 50 million downloads in the US). If TikTok can continue to grow its user base at its current rate, there’s no reason why it can’t eventually overtake Instagram as the most popular social media platform among young people.


As of September 2019, TikTok has been downloaded more than one billion times worldwide, and is especially popular among Gen Z users. In contrast, Instagram has been around since 2010 and has an estimated user base of one billion people as of June 2018.

So which platform is bigger? It’s hard to say definitively, but it seems that TikTok may have the edge when it comes to active users and engagement. However, Instagram is still ahead in terms of overall reach and number of users.

There are a few key reasons why TikTok may be growing faster than Instagram. First, the platform offers a unique and addicting experience that encourages users to keep coming back for more. The algorithm also serves up content that is tailored specifically for each user, which keeps them engaged for longer periods of time. Lastly, TikTok has been able to successfully tap into influencer culture and harness the power of social media celebrities to help promote its brand.

Instagram certainly isn’t going anywhere anytime soon-but it will be interesting to see how these two platforms continue to evolve over time and whether TikTok can maintain its momentum or if Instagram will eventually reclaim its throne as the top social media platform.


As of June 2018, TikTok surpassed Instagram in monthly active users in the United States. TikTok has 100 million MAU while Instagram has around 80 million MAU. This is a huge achievement for the social media platform that is less than two years old.

TikTok was originally released in September 2016 under the name in China. The app was created by Chinese internet technology company Bytedance. In November 2017, was acquired by Bytedance and rebranded as TikTok for the international market. The app quickly rose to popularity due to its unique concept and fresh approach to social media compared to other platforms such as Facebook, Instagram, and Snapchat.

So what exactly is TikTok? It’s a short-form video sharing app that allows users to create and share 15-second videos with special effects and filters. The videos can be set to different genres of music or they can be lip synced to popular songs. There’s also a duet feature which allows two users to record themselves singing or dancing together side-by-side.

TikTok is incredibly popular with Gen Zers (those born between 1996 and 2010). This generation is known for their short attention spans and love of all things digital – which makes them the perfect target audience for an app like TikTok. In fact, 41% of TikTok’s global user base is aged 16-24 years old according to data from eMarketer. And it’s not just teenagers who are using the app – even celebrities like Jimmy Fallon, Will Smith, and Mariah Carey have jumped on the bandwagon (or should we say “tiktok”?).

So why exactly is TikTok so popular? There are a few reasons…

First of all, it’s incredibly easy to use. You don’t need any prior experience with video editing or special effects – anyone can pick up the basics within minutes. And if you do want to get more creative with your videos, there are plenty of tutorials available online.

Secondly, it’s completely free! There are no ads or in-app purchases required.

Thirdly, it’s insanely addictive. Once you start watching videos on TikTok, it’s hard to stop. The algorithm does a great job of showing you content that you’ll actually enjoy based on what you’ve watched before… meaning you could easily.

The fact that TikTok is bigger than Instagram shows that there is still a lot of room for new and innovative social media platforms to succeed.