How to Pick the Right Hashtags for Your Small Business

If you’re like most small businesses, you’re always looking for ways to get more customers and grow your business. And one of the best ways to do that is by using hashtags on social media.

But with so many options out there, it can be tough to know which ones to use. That’s why we’ve put together this guide on the best hashtags for small businesses.

Here are some tips:

1. Use general hashtags related to your industry. For example, if you’re a restaurant, you could use #foodie or #nom. If you’re a retail store, try #shoplocal or #smallbusiness.

2. Get specific with your location. If you’re targeting customers in a certain city or state, include that in your hashtag strategy. For example, #bostonma or #sandiegoca are both great options.

3. Use branded hashtags specific to your business. This is a great way to build awareness and customer loyalty around your brand. Try something like #supportlocalbusinesses or #shop [yourbrandnamehere].


As a small business, it is important to use hashtags that will help you reach your target audience. Some popular hashtags for small businesses include:

#SmallBusiness – This hashtag is perfect for promoting your small business and reaching potential customers.

#Startup – If you are a startup business, this hashtag can help you reach other startups and entrepreneurs.

#Entrepreneur – This hashtag is perfect for promoting your business to other entrepreneurs and small business owners.

#BizTips – Use this hashtag to share tips and advice with other small businesses on social media.


If you’re a small business owner, then you know that every little bit helps when it comes to marketing your company. That’s why utilizing hashtags is a great way to get your business noticed on social media. But with so many options out there, which ones should you use? Here are some ideas to get you started:

#1: Use Industry-Specific Hashtags

If you want your small business to be found by people who are interested in what you do, then using industry-specific hashtags is a must. For example, if you own a bakery, some relevant hashtags might be #bakerylife #bakersofinstagram #cakeboss #cupcakestagram. By using hashtags that are specific to your industry, you’ll be more likely to reach people who are actually interested in what you do.

#2: Use Location-Based Hashtags

If your small business has a brick-and-mortar location, then utilizing location-based hashtags is a great way to reach people in your area. For example, if your bakery is located in New York City, some relevant hashtags might be #nycbakery #bakedinnyc #newyorkcityeats. People who search for these kinds of hashtags will see your business pop up in their results, and they may just decide to pay you a visit the next time they’re looking for something sweet.

#3: Use Hashtags That Showcase Your Unique Selling Points

What makes your small business special? Whether it’s the fact that you use locally sourced ingredients or that all of your products are handmade with love, make sure to showcase those unique selling points with appropriate hashtags. For example, if everything at your bakery is made from scratch using only the finest ingredients available, then some relevant hashtags might be #madefromscratchbakery #handmadebreads #finestingredientsonly. By highlighting what makes your small business special ,you’ll help it stand out from the competition and attract customers who appreciate those qualities .


1. Use it in your social media posts – Every time you post about your small business on social media, be sure to include the #ShopLocal hashtag. This will help raise awareness about your business and encourage others to shop with you.

2. Use it on promotional materials – Anytime you create promotional materials (e.g., flyers, posters, etc.), be sure to include the #ShopLocal hashtag prominently. This will remind people of the importance of supporting local businesses and make them more likely to visit yours.

3. Use it in ads – If you run ads for your small business, consider using the #ShopLocal hashtag in them as well. This will help ensure that people see your ad and remember to shop at your store when they need something that you sell.

4. Use it in email marketing – Include the #ShopLocal hashtag in any email marketing campaigns that you send out. This way, even if people don’t read all of the emails, they’ll still see the reminder to shop at local businesses like yours.

ShopLocal + #YourCity, State or Country

In today’s digital age, it’s more important than ever to support small businesses. When you #ShopLocal, you’re not only supporting your community, but you’re also helping to keep your money within your local economy.

But what exactly does it mean to #ShopLocal?

Simply put, shopping local means supporting businesses that are based in your city, state or country. This could include anything from buying produce from your local farmer’s market to patronizing a family-owned restaurant.

So why is it so important to shop local? Here are just a few reasons:

1. You’re Supporting Your Community

When you shop at locally owned businesses, you’re directly supporting the people who live and work in your community. This is especially important during times of economic hardship, such as the current COVID-19 pandemic.


Starting a small business is no easy feat. Whether you’re starting from scratch or building upon an existing operation, there’s a lot to consider when it comes to making your business thrive. One of the most important considerations is your social media strategy – and in particular, which hashtags you should use to promote your small business.

There are a few things to keep in mind when choosing hashtags for your small business. First, consider your audience – who are you trying to reach with your message? Make sure the hashtags you use are relevant to their interests and needs. Second, think about how you can stand out from the crowd – using popular hashtags is fine, but if you want to really make an impact, try using less common ones as well. Finally, don’t forget about branding – choose hashtags that reflect the values and personality of your brand for maximum impact.

With those considerations in mind, here are some great hashtag ideas for small businesses:

#SmallBiz: This catch-all hashtag is perfect for promoting anything related to small businesses – from new products and services to special offers and events.

#ShopSmall: Use this hashtag to encourage customers to support small businesses instead of big box stores. It’s especially relevant during holidays like Small Business Saturday (which occurs on the Saturday after Thanksgiving).

#startup: If you’re starting a new business (or even just launching a new product or service), this is the perfect hashtag to promote it! Use it alongside other startup-related hashtags like #entrepreneur or #smallbusinessowner .


A hashtag is a type of label or metadata tag used on social network and micro blogging services which makes it easier for users to find messages with a specific the me or content. Hashtags are usually created by the user and allow others to easily find related messages.

As a small business owner, you should consider using hashtags to help promote your business. Hashtags can be used to reach new customers, promote special offers, and build brand awareness. Here are some tips for using hashtags effectively:

1. Use relevant hashtags When choosing hashtags for your small business, make sure they are relevant to your industry and target audience. Using irrelevant hashtags will not only make it harder for people to find your posts, but it will also give them a negative impression of your business. 2. Use popular hashtags If you want people to see your posts, use popular hashtags that are being used frequently. These tags will ensure that your post appears in the feed of users who follow that particular hashtag. You can find popular tags by doing a search on the social media platform you’re using or by using a hashtag research tool like Hashtagify ( 3) Use unique hashtags In addition to using popular tags, try to come up with unique hashtags that represent your brand identity. These tags will help you stand out from the crowd and attract attention from potential customers who are searching for businesses like yours. 4) Don’t over do it When using hashtags, be careful not to over do it – use too many and people will start tuning out; use too few and you won’t get the exposure you’re looking for.