How Much Is Instagram Ads Cost?

Instagram ads cost money. There is no set price, but businesses and individuals can expect to pay anywhere from a few dollars to a few thousand dollars per ad, depending on the scope and reach of the ad campaign. Generally speaking, the more followers an Instagram account has, the more expensive their ads will be.

While some may be able to get away with spending less on Instagram ads, it is generally advisable for businesses to budget for at least $500-$1,000 per month on ads. This will ensure that your ads are seen by a large enough audience to be effective and that you are able to test different strategies to find what works best for your business.

Create Save-able Content for Your Feed

It’s no secret that people love visuals. In fact, studies have shown that posts with images receive significantly more engagement than those without. This is especially true on Instagram, where users are constantly scrolling through their feed, quickly double-tapping images that catch their eye.

That’s why it’s so important to make sure your content is not only visually appealing but also save-worthy. By creating content that your followers will want to save and share, you’re increasing the chances that your photos will be seen by a wider audience and result in more engagement for your brand.

So how do you create save-worthy content? Here are a few tips:

1. Use high-quality images and videos.

This should go without saying, but using high-quality visuals is essential if you want people to save and share your content. No one wants to save or share a blurry or pixelated image, so make sure your photos are crisp and clear. The same goes for videos – use HD whenever possible for the best results.

Use Instagram Stories

use instagram stories
use instagram stories

Instagram Stories are a great way to connect with your audience and customers on a more personal level. They allow you to share behind-the-scenes content, highlight products and services, and give a sneak peek into your company culture. And because they disappear after 24 hours, they create a sense of urgency that can prompt people to take action.

While organic reach on Instagram has been declining in recent years, stories offer a way to cut through the noise and reach your target audience. In fact, one study found that Instagram stories have an average open rate of 32%, which is significantly higher than the average open rate for emails (20%).

So how much do Instagram stories cost? The short answer is: it depends.

The cost of an Instagram story will vary depending on your objective and budget. If you’re looking to generate awareness or drive traffic to your website, you can expect to pay around $10 CPM (cost per thousand impressions). However, if you’re wanting to boost sales or leads, you may need to spend closer to $20 CPM.

Of course, these are just averages – your actual costs will vary based on factors like targeting, ad quality, competition, etc. But this should give you a rough idea of what you can expect to spend on Instagram stories.


There’s no doubt that Instagram is one of the hottest social media platforms around. With over 1 billion active users, it’s a great place to connect with potential customers and promote your brand. And one of the best ways to do that is through IGTV videos.

IGTV is a new feature from Instagram that allows users to upload long-form videos up to 10 minutes in length. This is a great way to showcase your products or services in a more in-depth way, and it gives you more creative freedom than traditional posts or Stories.

Of course, as with anything on social media, there’s a cost associated with IGTV videos. In order to reach the largest audience possible, you’ll likely want to run some ads on IGTV. But how much do they cost?

The short answer is that it depends on your goals and budget. You can expect to pay somewhere between $5 and $10 per 1000 views for an ad on IGTV, although this number can fluctuate based on factors like your target audience and the competition for ad space at any given time. Keep in mind that you’re also competing with organic content from brands and influencers who aren’t running ads, so it’s important to create high-quality content that will stand out from the rest.

If you’re looking for more detailed information about costs associated with running an IGTV ad campaign, we’ve put together a helpful guide below. Read on for everything you need to know about pricing, targeting options, creative tips, and more!

Go Live on Instagram Live

go live on instagram live
go live on instagram live

Since its launch in 2010, Instagram has become one of the most popular social media platforms with over 1 billion monthly active users. In 2016, Instagram introduced live video streaming to its app, giving users the ability to share real-time footage with their followers.

Since then, live video has become increasingly popular on Instagram, with more and more users going live each day. If you’re thinking about joining the trend and going live on Instagram Live, here’s everything you need to know!

What is Instagram Live?

Instagram Live is a feature within the Instagram app that allows you to share real-time video with your followers. When you go live on Instagram Live, your followers will be notified so they can tune in and watch your broadcast. Your live video will appear in your followers’ feed just like any other post, but it will have a special “live” icon to indicate that it’s currently being streamed.

Once your broadcast is over, it will no longer be available to view in the feed. However, you do have the option to save a copy of your live video to your device so you can share it later if you want. Just keep in mind that saved videos are only available for 24 hours before they expire.

“If you’re not paying for the product, you are the product.” -Andrew Lewis

Engage with Instagram Influencers

As a business owner, you know that word-of-mouth is powerful. People are more likely to try a new product or service if it’s recommended by someone they trust.

This is where Instagram influencers come in. An influencer is somebody with a large following on social media who can help to promote your brand. When done correctly, working with an influencer can be an effective way to reach new customers and grow your business.

But how do you go about finding the right influencer for your business? And once you’ve found them, how do you make sure the partnership is successful?

In this article, we’ll answer those questions and give you some tips on how to work with Instagram influencers to promote your brand. Let’s get started!

How to Find the Right Influencer for Your Business There are a few different ways you can go about finding relevant Instagram influencers for your business. The first is to use an influencer platform like BuzzSumo or Hootsuite Insights. These platforms allow you to search for key phrases related to your industry, and they’ll provide a list of popular accounts that mention those terms. You can then take a look at each account and see if their audience would be interested in what you have to offer. Another option is to simply search for relevant hashtags on Instagram and see which accounts pop up most frequently. For example, if you sell skincare products, you could search for hashtags like #skincarejunkie or #skincareroutine. This should give you a good starting point when it comes time to reach out to potential partners.

As a small business owner, you are always looking for ways to save money. So when you hear that Instagram is now offering ads for a cost-effective price, you decide to give it a try.

Unfortunately, you quickly realize that the ads are not as effective as you had hoped. In fact, they seem to be costing you more money than they are worth. You reach out to Instagram customer service to see if there is anything they can do but they simply tell you that the ads cost what they cost and there is nothing they can do about it.

Frustrated, you decide to stop using Instagram entirely. It was a waste of time and money and it just wasn’t worth it in the end.