It’s no secret that Instagram is one of the most popular social networking platforms out there. With over a billion active users, it’s a great place to connect with new people and share your content.
If you’re looking to grow your Instagram following, there are a few things you can do to make your account more visible and attractive to potential followers. Here are some tips:
1. Use relevant hashtags
Hashtags are a great way to help others discover your content. When you use relevant hashtags, your posts will show up in the search results when people search for those terms. For example, if you’re a travel blogger, using hashtags like #traveling or #wanderlust will help others find your posts. You can also use popular culture hashtags like #instatravel or #igtravel to reach a wider audience.
2. Post interesting content
Of course, the best way to get people to follow you is by posting interesting and engaging content that they’ll want to see more of. If you’re not sure what kind of content is popular on Instagram, take some time to browse through the Explore page and see what kinds of posts are getting the most likes and comments. You can also look at what other accounts.
Create and optimize your profile
If you’re serious about building up your Instagram following, then you need to make sure your profile is optimized for discovery. That means creating a profile that is visually appealing and accurately represents what your brand is all about.
Here are some tips for creating an optimized Instagram profile:
1. Use a clear, high-quality profile photo. This is the first thing people will see when they visit your profile, so make sure it makes a good impression. Choose a photo that clearly shows your face, and consider using a professional headshot if you’re representing a business or brand.
2. Write an engaging bio. Take advantage of the 150-character bio section to give people an idea of who you are and what you’re all about. Use keywords and hashtags to help people find you, and include links to your website or other online profiles if applicable.
3. Choose the right account type. When signing up for Instagram, you’ll be asked to choose between creating a personal or business account. If you’re using Instagram for business purposes, choose the latter option so you can take advantage of features like analytics and promoting posts with ads.
Designate a content creator
When about selecting a content creator, look for someone who is passionate about Instagram and has a strong understanding of your brand. They should also be creative and have an eye for detail. Most importantly, they should be able to produce consistent results.
If you don’t have someone on staff who meets these criteria, consider working with a freelancer or agency. Just make sure you clearly communicate your expectations and objectives before getting started.
Follow photography and editing best practices
When about social media, one of the most popular platforms used by individuals and businesses a like is Instagram. This visual-based platform allows users to share photos and videos, and has quickly become a go-to for many when it comes to sharing content online.
If you’re looking to build up your own following on Instagram, or simply want to improve your photography and editing skills, there are a few best practices you should follow.
First and foremost, focus on quality over quantity when it comes to the content you share. It’s better to have a smaller number of well-curated images than a large feed full of poor-quality photos. Also be sure to take advantage of the various editing features Instagram offers – from filters to cropping tools – in order to make your images look their best.
Another important tip is to be strategic about when you post; research has shown that posting during off-peak hours can actually help you reach more people as there is less competition for attention at those times. And finally, don’t forget the power of using hashtags – both popular and niche – as a way of reaching new audiences with your content.
By following these simple tips, you’ll be well on your way towards becoming an Instagram pro in no time!
Set a regular posting schedule
If you want to grow your Instagram following, it’s important to be consistent with your posting. Your followers will appreciate knowing when they can expect new content from you, and they’re more likely to engage with your posts if they’re timely.
Try posting once or twice a day at regular intervals, and stick to a schedule as much as possible. You can use a tool like Later to help you plan and schedule your posts in advance.
Engage with other users: One of the best ways to get more followers on Instagram is by engaging with other users. Like and comment on their photos, follow them back if they follow you, and tag them in photos when appropriate. Showing an interest in others will encourage them to do the same for you, and you’ll be able to build up a community of mutual fans this way.
Use hashtags: Hashtags are great for discovery on Instagram, so make sure to use them! When creating a new post, take some time to research which hashtags are most popular for your niche or industry. Use a mix of popular tags (such as #instagood) as well as more specific ones related to your content (such as #photography). Using relevant hashtags will help get your photos in front of people who are interested in seeing them.
Post high-quality photos: This should go without saying, but it’s worth repeating: make sure the photos you’re posting are high quality! No one wants to see blurry or poorly-lit pictures in their feed – so avoid using filters that lower the quality of your photo.
Curate some of your content
If you want to get more followers on Instagram, start by curating some of your content. This means choosing high-quality photos and videos that represent your brand well and posting them regularly. You should also post engaging captions and use relevant hashtags to reach a wider audience.
In addition to curating your content, you can also get more followers on Instagram by being active in the community. Follow other users, like and comment on their posts, and join conversations in relevant hashtags. This will help you get noticed by other users and build relationships with potential followers.
Finally, consider running a marketing campaign or contest on Instagram to attract even more followers. You can offer prizes for users who follow you or share your content, which can help you quickly boost your follower count.
Use a consistent, platform-specific brand voice
If you’re looking to use Instagram to build your brand and follower ship, it’s important to be consistent with the voice you use across all platforms. This means using language that is specific to Instagram, as well as creating captivating content that resonates with your target audience.
When about using a platform-specific brand voice, consider the following:
What language do your target customers/clients use on Instagram?
What kind of content performs well on Instagram? (i.e. videos, carousels, etc.)
How can you stand out from the rest of the noise on this particular platform?
By understanding these key factors, you’ll be able to better curate content and craft captions that will resonate with those who see it. And in turn, this will help grow your follower ship organically over time!
Write engaging, shareable captions
One of the keys to writing great Instagram captions is to be relatable. Write about things that your target audience can relate to – their hopes, their fears, their joys and their sorrows. Be real and authentic in your writing, and people will appreciate it.
Another tip for writing great Instagram captions is to use humor whenever possible. People love to laugh, so if you can make them chuckle with your words then they’re more likely to follow you. Just make sure that your humor is appropriate for your brand and target audience – no one wants a food blogger who cracks jokes about farting all the time!
Finally, don’t forget to use hashtags in your Instagram caption.