There are five different types of Instagram ads: Carousel, Stories, Video, Image, and Collection.
Carousel ads are a type of Instagram ad that allows you to showcase multiple images or videos in a single ad. Stories ads are a full-screen format that allows you to tell a story with text, images, and videos. Video ads can be up to 60 seconds long and can be either in-feed or stories. Image ads are static images that can be used to promote your brand or product. Collection ads are a type of image ad that includes a cover image and four smaller images beneath it, which link to a collection on your website.
Image ads
An image ad is a type of Instagram ad that features a single image or photo. These ads can be used to promote products, services, or brands, and can be run as either a video ad or an image carousel.
Video ads: Video ads are a type of Instagram ad that feature a video instead of an image. These ads can be up to 60 seconds long, and can be used to promote products, services, or brands.
Carousel ads: Carousel ads are a type of Instagram ad that allow you to showcase multiple images or videos in a single ad. These ads are great for promoting products, services, or brands, and can be up to 60 seconds long.
Instagram Stories: Instagram Stories are a type of ad that allows you to create short-form videos or share photos in a slideshow format. These stories can be up to 15 seconds long, and disappear after 24 hours. You can use them to promote products, services, or brands.
Other posts of interest:
Lead generation: Lead generation is a type of Instagram ad that allows you to collect leads directly from your target audience through an online form.
Stories ads
Businesses can use stories ads to promote their products or services in a way that feels more natural and authentic. Stories ads are designed to blend in with the rest of a user’s story, and can be up to 15 seconds long. This makes them ideal for businesses wanting to show off their products or services in action, or for promoting special offers.
To create a stories ad, businesses first need to create an Instagram account if they don’t already have one. They then need to create a story using either photos or videos. Once the story is created, businesses can then add an ‘ad’ sticker which will prompt users to swipe up if they’re interested in learning more about the product or service being promoted.
Stories ads are currently only available to businesses in certain countries, but Instagram has said that it plans on rolling them out globally later this year.
Video ads
One type of video ad is the short video clip, which is typically around 15 seconds long. These videos are perfect for grabbing attention and providing a quick overview of what you’re promoting. They’re also easy to produce, so they’re ideal if you don’t have a lot of time or resources to invest in your ad campaign.
Another type of video ad is the Instagram Story ad, which appears as a full-screen vertical video within the Stories section of the app. These ads are especially effective at engaging users, since they’re highly visible and often include interactive elements like polls or quizzes. However, they can be more expensive to produce than other types of videos, so they might not be ideal if you’re working with a tight budget.
If you want to reach a large audience with your video ad campaign, consider using Facebook Ads. You can target Facebook users based on their interests and demographics, so you can make sure your ads are being seen by people who are likely to be interested in what you’re promoting. Additionally, Facebook Ads allow you to include calls-to-action within your videos, making it easy for viewers to take action after watching your ad.
Instagram offers a number of tools and features that can help you create successful video ads. For example, the platform’s Insights tool lets you see how well your videos are performing in terms of views, likes, comments, and shares. You can also use Instagram’s editing tools to add text overlays or filters to your videos before posting them online.
Carousel ads
Carousel ads are especially effective for ecommerce businesses, as they give you the opportunity to show off multiple products in a single ad. But really, any business can make use of carousel ads to tell a more comprehensive story about what they do.
To create a carousel ad on Instagram, you’ll first need to create an account with Facebook Ads Manager. Then, select “Create Ad” and choose “Carousel.” From there, you’ll be able to upload up to 10 images or videos for your ad. You can also add links to each image so that people can click through and learn more about your product or service.
Once you’ve created your carousel ad, it’s time to start promoting it! Make sure to target your audience carefully so that only those who are most likely to be interested in what you’re selling will see your ad. And don’t forget to use relevant hashtags and keywords so that people can easily find your ad when searching on Instagram.
Collection ads
To create a collection ad, businesses first need to set up an Instagram business account and create a Facebook page for their business (if they don’t already have one). From there, they can create an ad campaign in Facebook Ads Manager and select “Collection” as the ad format.
Businesses will then need to select the products they want to feature in their collection ad from their catalog in Facebook Business Manager. They can add up to four products per collection ad. Once the products have been selected, businesses can upload creative assets such as images or videos for each product. They can also add a headline, description, and call-to-action button for each product.
Collection ads will appear in users’ feed just like any other Instagram ad and can be targeted using all of the same targeting options as other Instagram ad types. When users click on a collection ad, they’ll be taken to an immersive experience where they can view all of the products featured in the ad and learn more about each one before taking any action (such as clicking through to purchase).
Instagram collection ads are a great way for businesses to showcase multiple products at once while still delivering an immersive and visually appealing experience for users. This new ad type provides businesses with another tool for driving traffic and conversions from Instagram..
Explore ads
Instagram has become one of the most popular social media platforms with over 1 billion monthly active users. And with such a large and engaged audience, it’s no wonder that businesses are turning to Instagram to promote their products and services.
There are a variety of different types of Instagram ads that businesses can use to reach their target audience, and each has its own unique benefits. Here’s a look at the five different types of Instagram ads:
1. Photo Ads
Photo ads are the most basic type of Instagram ad, but they can still be highly effective in promoting your business. With photo ads, you can showcase your products or services in a visually appealing way that will grab attention and get people interested in what you have to offer.
2. Video Ads
Video ads are another great option for businesses looking to promote their products or services on Instagram. With video ads, you can tell your story in a more engaging way than with photos alone. Plus, videos are more likely to be shared than photos, so you can reach even more people with your message.
IGTV ads
1. Keep it short and sweet: People have short attention spans, so make sure your videos are concise and to the point.
2. Be creative: Think outside the box when it comes to your video content. Be creative and come up with something that will capture people’s attention.
3. Use calls to action: Include a call to action at the end of your videos so that viewers know what they can do next (e.g., visit your website, buy your product, etc.).
4. Test different types of videos: There are many different types of IGTV videos you can create, so experiment and see which ones perform best with your target audience.
Shopping ads
When creating a shopping ad, businesses will need to provide a title, image, description, and price for each product or service. They can also include a call-to-action (CTA), such as “Learn More” or “Shop Now.” Shopping ads will appear in users’ feeds as well as in the Explore section of the app.
Businesses that are looking to increase sales and reach new customers should consider using shopping ads on Instagram. These ads offer a convenient way for customers to learn about and purchase products or services. When used correctly, they can be an effective tool for driving traffic to your website and increasing sales.
“There are a lot of different types of Instagram ads, and you need to know which ones work best for your business.” – Neil Patel