1 LinkedIn. This social media platform is one of the most successful content marketers out there today
LinkedIn has been extremely successful in terms of content marketing. The platform has a very large and engaged user base that is perfect for sharing content. LinkedIn also offers a number of features and tools that make it easy to share and promote content. In addition, LinkedIn has a number of programs and partnerships that can help brands reach their target audiences with their content.
2 IBM. This tech giant is another big name excelling at content marketing
IBM’s content marketing strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience – and, ultimately, to drive profitable customer action.
In order to fuel its content marketing strategy, IBM relies on a wide range of owned, earned, and paid media touchpoints. The company’s owned properties include its website ibm.com/think as well as its robust social media presence on platforms like Twitter, YouTube, LinkedIn, and Facebook. These channels serve as key distribution channels for IBM’s in-depth thought leadership content that covers topics like artificial intelligence (AI), cloud computing, data analytics, cybersecurity, and more.
Some recent examples of successful pieces of IBM-produced thought leadership content include:
A comprehensive guide to understanding AI for business leaders
An overview of the top trends in cloud computing for 2019
Other posts of interest:
A deep dive into the world of data analytics.
3 Stanford Business
In today’s business world, an increasing number of companies are using content marketing as a way to reach and engage with their target audiences. Content marketing is a form of marketing that involves creating and sharing content (such as articles, blog posts, videos, etc.) in order to promote a company’s products or services.
While there are many different ways to go about content marketing, one of the most effective methods is to produce high-quality, informative content that will be of interest to your target audience. In order to do this effectively, it’s important to understand what your audience wants and needs. Once you know this, you can create content that meets those needs and wants.
One company that has been extremely successful with its content marketing efforts is Stanford Business School. As one of the leading business schools in the world, Stanford produces a wealth of high-quality content on various topics related to business. This includes articles, blog posts, videos, infographics, and more. In addition to providing valuable information for its students and alumni.
4 Coca-Cola
Coca-Cola is a world-renowned brand that has been using content marketing to great effect for many years. The company produces a wide range of content, including articles, videos, infographics and more, all of which is designed to engage and educate its target audience.
One of the key reasons for Coca-Cola’s success with content marketing is its focus on creating truly valuable and interesting content. The company doesn’t just produce content for the sake of it – every piece has a purpose and is carefully crafted to deliver maximum impact.
Another key strength of Coca-Cola’s approach is its use of multiple channels to distribute its content. The brand understands that different people consume information in different ways, so it makes sure that its material is available across a variety of platforms. This ensures that everyone can find the Coke content they’re looking for, no matter where they are or what device they’re using.
Finally, Coca-Cola also does an excellent job at promoting its content once it’s published. The brand puts significant effort into making sure that each piece reaches as many people as possible through social media, email marketing and other channels.
All in all, Coca-Cola’scontent marketing strategy is hugely impressive and provides a great template for other brands to follow. If you’re looking to create successful content marketing campaigns of your own, then there’s definitely plenty you can learn from this industry giant.
5 Microsoft
Microsoft is known for its innovative products and services, which are used by millions of people around the world. The company has a long history of using content marketing to promote its brand and products.
One of the most famous examples of Microsoft’s content marketing is its “I’m a PC” advertising campaign, which featured real people talking about how they use Microsoft products in their everyday lives. The campaign was highly successful in helping to change public perceptions of the company and its products.
Microsoft has also used content marketing to launch new products and services. One recent example is the launch of Office 365, which was heavily promoted through blog posts, articles, videos, and other forms of content.
Content marketing is an important part of Microsoft’s overall marketing strategy, and the company will continue to use it to reach new audiences and promote its brand.
6 GoPro
GoPro is a company that produces and sells action cameras, often used in extreme sports. The company was founded in 2002 by Nick Woodman.
In 2014, GoPro generated $1.4 billion in revenue. The company went public on the Nasdaq stock exchange in June 2014. As of 2016, it employs more than 1,000 people.
In October 2016, GoPro announced the layoff of 7% of its workforce amid slowing sales and increased competition from smartphone companies offering similar functionality in their devices.
7 Birchbox
Birchbox is a monthly subscription service that sends out boxes filled with beauty and lifestyle samples to its subscribers. It’s a great way to discover new products and brands, and the company has used content marketing to build a strong presence for itself online.
Birchbox was founded in 2010 by two Harvard Business School graduates, Katia Beauchamp and Hayley Barna. The idea for the company came about when Beauchamp was trying to find a gift for her sister and realized that there wasn’t really anything out there that allowed you to discover new beauty products without having to commit to buying full-sized versions of them. She saw an opportunity to create a service that would send out boxes of sample-sized products each month, so subscribers could try out new things without making a commitment.
The company started off small, with just 100 subscribers in its first month. But it quickly grew, thanks in part to its use of content marketing. Birchbox built up a following by creating helpful blog posts about beauty and lifestyle topics, as well as by providing subscribers with exclusive discounts on full-sized versions of the products they tried in their boxes.
Today, Birchbox has over 1 million subscribers and operates in six countries around the world. The company continues to use content marketing as part of its growth strategy; it now produces an annual print magazine called “Birchbox,” which is sent out to all subscribers along with their monthly box of samples. In addition, Birchbox has developed an educational platform called “Beauty 101” where users can learn more about specific topics related to beauty and wellness trends.
8 General Electric
General Electric is one of the world’s largest and most diversified technology, media and financial services companies. The company has a long history of content marketing, dating back to its early days as a purveyor of electrical equipment and appliances. Today, GE continues to produce a wide range of content across multiple channels in an effort to connect with its various audiences.
GE’s content marketing strategy centers around creating customer value. The company produces a great deal of educational content that helps customers use and maintain its products. GE also produces content that showcases the company’s innovation and thought leadership in the areas of science, technology, engineering and math (STEM). In addition to traditional articles and blog posts, GE creates infographics, videos, podcasts and even games that educate and entertain while also promoting its brand.
While other companies have cut back on their content marketing budgets in recent years, GE has actually increased its investment in this area. The company believes that quality content is essential to building trust with customers and differentiating itself from competitors. As such, GE plans to continue producing high-quality content across all channels in order to stay ahead of the curve in the highly competitive world of business.
“Content is the reason people are coming to your site, so make sure it’s rich and relevant. Pile on the content marketing pressure.” ~
Brands that succeed with content marketing understand that it’s not about selling. It’s about creating valuable, interesting, and relevant content that speaks to their target audience. When done right, content marketing can build trust and loyalty, drive traffic and leads, and boost sales.